House Ledger · MM-INDEX-2025-OBJ-006 Inaugural Admission · Season 01 (2025)
Cartier Tank Watch — Readable Rectangular Time
What it is
A rectangle with manners: brancards for shoulders, Roman numerals, rail‑track minutes, cabochon crown, leather that slides under a cuff. Sketched in 1917, released in 1919, the Tank has stayed composed through every decade since.
Why it matters (women’s culture)
On women’s wrists—from Jackie to Diana to today’s executives—the Tank normalized serious watchmaking as part of women’s daily authority. Elegance, practical. Modern Monclaire note: “Courtesy at a glance is a form of power.”
Form
- Rectangular case; Roman dial; chemin‑de‑fer minute track
- Variants: Louis, Américaine, Française; mechanical/quartz movements
- Slim profile for unobtrusive time‑checking
Standard
- Function that flatters; design that doesn’t shout
- A unisex instrument read as competence
- Let engraving turn time into provenance
Provenance
- Design origin: 1917; public release: 1919
- Cultural wearers documented across a century; notable engravings and sales (e.g., Jackie Kennedy’s Tank, Christie’s 2017)
Weight over time
A century on, it remains worldliness shorthand in journalism and fiction; vintage values are sustained; museums collect key references.
Make it yours
- Do: Wear it daily; use the dial (not your phone) in meetings—quiet reads as confidence.
- Keep: Service regularly; replace straps before fray; keep box/papers together.
- Share: Engrave milestones; pass it on with the story.
Where it belongs
Boardrooms, ceremonies, heirloom drawers; the wrist as archive.
Where to find
- Cartier Heritage · Design Museum Collections · Major auction archives
Method & Evidence
Method: Form · Standard · Provenance · Weight over time.
Observed: Jan–Oct 2025.
Sources
- Primary: Cartier references; period advertisements; auction catalogs.
- Secondary: Design histories; museum texts.
Ledger & Version
MM-INDEX-2025-OBJ-006 · Version 1.1 (Oct 2025)
Evidence addenda
evidence@modernmonclaire.com (Subject: Addendum — Tank — 1919)
Cross-references
See also: White Oxford Shirt — Readable Workwear · Miuccia Prada — Intelligence in Dress