Buy the Watch
The bag is a liability that looks like a trophy. The watch is an asset that looks like jewelry, and the men in your firm sorted that out a century ago.
Collecting
The difference between owning something and understanding it. Art, objects, and the intelligence behind acquisition.
The Hermès System
The bag is not the product. Access to the bag is the product. The most profitable company in luxury doesn't run on craftsmanship. It runs on a waiting room it never has to advertise.
