The Coat
The Monclaire Guide The Coat
The Designation
Max Mara 101801 $4,490
Anne-Marie Beretta designed this coat in 1981. Not a single stitch has changed since—because the proportions were correct the first time. Seventy-three production stages. Cupro lining, which outlasts the women who wear it. Canvas interlining that molds to the shoulder over years. The signature puntino—a pick stitch along every edge—executed by machines built to mimic an artisan's hand.
The women who own this coat measure ownership in decades. Ten years in Chicago snow. Fifteen between New York and London. One inherited from 1987, still in rotation.
The camel. The black fuzzes and shows lint. The camel looks like next season because it was never of a season.
Designated.
Did Not Pass
Several houses showed piece with pilling within two years. Others had repair waits exceeding six months—service that doesn't match the price. Some varied too much piece to piece to recommend consistently. The names are in the Dossier.
Sixty-seven coats examined. One admitted.
Brand referenced:
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