The Climate Vanity Shift
RISING INDEX · MM‑INDEX‑2025‑SIG‑014 Signal Admission · Season 01 (2025)
THE CLIMATE VANITY SHIFT — MATERIAL FIRST
What we’re seeing
Taste chooses linen/wool; repair beats replace; fiber + care headline.
Why it matters
Status shifts from newness to hand and tenure. Your clothes age beautifully; waste falls.
Lineage / Parallel
Utility clothing and Bauhaus material honesty, re-read for daily life.
Lived markers
Fiber first in copy • repair menu at purchase • CO₂ notes by materials.
Start today (10-minute setup)
- Read the fiber line before price.
- Ask for the repair path.
- Start a care card for each piece.
Time & tools
Garment brush • cedar • small repair kit.
Field tests
- Fiber: Naturals lead (yes/no).
- Repair: Program exists + priced (yes/no).
- Age: Looks better with wear (photo log).
Keep the standard
Buy what you can keep • Brush, steam, air • Repair before replace
Accessibility / life layers
If dexterity is limited, choose easy-care naturals and brush/steam routines.
Proof ideas
Fiber share +10 pts QoQ • repair utilization (tickets) • CO₂ note presence (yes/no).
Common pushbacks & replies
- “Natural is high-maintenance.” → “Care is the point; tenure is the reward.”
- “Poly is easier.” → “So is waste.”
Adoption criteria (flip to Admitted)
≥3 majors publish fiber-first editorial and repair usage climbs QoQ.
House note
Choose the hand you can keep.
Related: House Ledger
Date: 2025-11-— · Observer/Editor: AB · Geography: [Market] · Status: Observing · Next review: +6–8 weeks
